Case study

How VibeThoughts markets itself with Japper.

VibeThoughts is one of the apps we build. Before Japper it had no marketing at all. We filmed once, and since then Japper has planned, made and posted every video on its own.

From zero, in 20 days

Views
015.7K
Likes and comments
066
Videos posted
017
Views on its best video
2K
  • 14 silent reactions, filmed once and used again in every video
  • 17 videos so far, each one planned, made and posted by Japper
  • Three days after each post, Japper reads its views back and steers the next plan by what worked

Across TikTok, Instagram and YouTube, from VibeThoughts' Japper Stats page on October 30, 2026.

Where it started

VibeThoughts helps you stay close to the people you care about: it reminds you, it writes the message, and you send it. It is one of the apps we build, and it had no marketing at all, so every number on this page starts at zero.

What we did

We filmed 14 silent reactions with three people. From there Japper took over: it picked the topics, made the videos and posted them to TikTok, Instagram and YouTube. Each video is about one small moment, like inviting grandma over or wishing someone luck before an audition.

What happened

In 20 days, 17 videos reached 15.7K views and 66 likes and comments. Three of the five most watched videos are about grandma. Japper reads each video's views back after three days and steers the next plan by what worked.

The videos that did best

  1. Invite grandma over for a baking afternoon2K
  2. Invite a neighbor for coffee today2K
  3. Ask grandma if she wants company running errands1.7K
  4. Confirm Sunday visit with grandma1.6K
  5. One-tap congrats on a promotion1.3K

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